About Us

Bridging the Gap Between Rocky Mountain's Local Food Manufacturers and Your Plate

We're committed to your growth

Are you a chef, restaurateur, or local food manufacturer navigating the complex terrain of profitable sales in today’s challenging food service market? Do you find yourself grappling with the daunting task of growing sales while maintaining the high standards you’ve set for your business?

We know the struggle all too well. It’s not just about delivering exceptional taste—it’s about championing local businesses, optimizing costs, and offering your customers a dining experience that’s as unique as it is unforgettable.

Enter Lakeland Local. Born and bred in Colorado, we’re not just a company—we’re a legacy. For over three decades, we’ve been the trusted bridge connecting the finest Rocky Mountain food companies with discerning chefs and restaurateurs across the Rockies. We’re not just about providing solutions; we’re about transforming the foodservice landscape, one local business at a time.

Meet the Owners

Jared and Tricia Nowicki

Jared and Tricia Nowicki are the dynamic duo behind the success of Lakeland Marketing. With their combined expertise, passion, and dedication, they have steered the company to new heights while maintaining its commitment to excellence.

With an impressive 20-year tenure at the helm, Jared has been the driving force behind the company’s exponential growth and success. Armed with a business degree in marketing from the University of Buffalo, he possesses a deep understanding of market dynamics and has honed his skills to perfection. Jared’s unrivaled industry knowledge has made Lakeland Marketing the go-to partner for countless brands seeking effective go-to-market solutions.

Jared is an active participant in the culinary community. As a national board member of Lakeland Marketing, he spearheads the company’s strategic direction, ensuring it stays ahead of the curve. Moreover, Jared’s 12-year tenure on the board of the Colorado Chefs Association showcases his unwavering dedication to the industry and his commitment to fostering growth and collaboration.

Tricia Nowicki, daughter of our company’s founder Tom Grill, has been an integral part of the company for decades. As the Office Manager, Tricia’s versatile skill set and deep understanding of the business have played a crucial role in its success. From her early days as food show staff to her current role as Office Manager, Tricia’s journey has encompassed various positions within Lakeland Marketing, including account executive and school/bid specialist. Her extensive experience and unwavering commitment to excellence have been invaluable in ensuring smooth operations and maintaining strong client relationships.

Outside of their professional endeavors, Jared and Tricia are proud parents to a daughter attending Colorado State University, fostering a strong connection to their community and the local area. They are passionate about supporting education and actively involve themselves in university events and initiatives.

Connect with Jared and Tricia Nowicki to discover how Lakeland Marketing can help your business thrive in a competitive market. They are dedicated to providing personalized solutions and building lasting partnerships based on integrity and mutual success.